Below are some links to helpful resources that will further your education regarding buyer personas and B2B marketing in general.

B2B Quick Study Webinar: B2B Buyer Personas
A quick 30-minute webinar that will help you uncover your buyers' pain points and challenges, go beyond demographics to humanize your customers, and use a uniform method for building an array of personas to support your messaging.

eMarketing Strategies for the Complex Sale
A comprehensive guide that discusses buyer personas and ways B2B marketers can drive their prospects to buy in their favor. You'll learn how to translate strategy into practice to achieve dramatic results.

Ardath Albee
An industry leader, speaker and consultant on the effective use of buyer personas in B2B marketing.


MLT Creative
The Idea Launch Pad™ for B2B marketers specializing in buyer personas. Contact us for a free consultation.